Work
GrowTale
From Lived Experience to Working Product in 3 Weeks
Full-stack product shipped in 3 weeks — web app, iOS, AI generation, quality systems, and a free library with 20+ stories
Home Depot
Building the Operating System for Customer-First Culture at Scale
$70M+ in documented team results through interconnected measurement, enablement, and celebration systems
Marriott
Unifying a Fragmented Global Proposal Process into One Customer-Focused Experience
40% faster proposal creation with unified global brand experience across 15 countries
Forrester
Connecting Internal Chaos to Customer Experience Through Service Design
Unified service blueprint that eliminated daily firefighting and delivered consistent customer experience
Behr
Replacing Four Competing Theories with Longitudinal Behavioral Research
Longitudinal research methodology adopted company-wide with prioritized innovation roadmap
Apple
Connecting Digital Ad Blind Spots to Purchase Decisions
Behavioral research connecting ad exposure patterns to actual purchase decision points
ATD
Mapping the Actual Customer Journey Through Immersion-Based Service Design
Comprehensive service blueprint replacing departmental assumptions with unified operational truth
Let's work together
I help Fortune 500 teams align products and processes with customer-focused strategies. If you're facing a CX challenge, let's talk.