Supercharge your team towards magical product experiences

Using a flexible, immersive, visual process, we'll co-create an actionable, evidence-based foundation that supports your team and champions their consumers.

To envision the future, we must understand today

Using a tactful blend of methods and workshops we'll understand your products current experience, as it stands today, setting foundation to envision its future.
Visually capture product experiences as observed today
Create a common big-picture view that nurtures and sustains company wide alignment
Shift and compare your point of view from inside-out to outside-in
Foster a creative environment for co-creation and deep conversations

The words “research" and “workshop" cause rapid eye twitches

All we do when we see those words is envision dollar signs. Fortunately for you, we know our sh*t, and don't want to work any more than we have to.

HUMMs offers rapid versions of all our services and workshops.
From 1 day rapid workshops, to multi-week/month efforts, we have the flexibility of an olympic gymnast.

Side by side (ish)

The smell of a hard run workshop, something we all might not miss through the slopes of the pandemic. We power use technology to run the same productive workshops, digitally. We can even meet in person if restrictions lift.
We aim for digital workshops, but sometimes, no matter how much tech is involved, we need to physically gather. We’ll play it by ear.
Research
Ranging in breadth and depth
Value flow and relationships
User Testing & Feedback
Experience audit
Internal interviews
External interviews
Touch point inventory
Persona & Proto-persona
Observation studies
Alignment
Framing the big picture
Empathy workshop
Experience mapping
Journey mapping
Mental model diagrams
Service Blueprints
Spatial maps
Evaluation workshop
Strategy
Rapid workshops and consulting
Identifying opportunities workshop
Envisioning current experiences
Envisioning future experiences
Removing barriers workshop
Challenge industry assumptions
Consolidating research
Understanding patterns
Keep in mind this is a high-level list of research methods, and workshops that we utilize during engagements.
One size fit's all! (hogwash)
Unlike a traditional strategy partner, we don't throw the kitchen sink at a problem.

Flexible

We tailor our approach to the needs and stage of your project by blending methodologies, tactics, and fidelity, fostering new conversation, shifting perspective, and challenging assumptions.

Visual

Every step of our process is visual, creating a common "big picture", immediate comprehension, and insight into previously unnoticed value-creation.

Immersive

Utilizing the power of workshops, teamwork, and co-creation, our process is hands-on, inclusive, and designed for mentorship and sharing.

Evidence-based

We utilize nimble investigation tactics, looking for patterns across various internal and external qualitative and quantitative resources.
The starting line
Every engagement starts with a no-cost 60 min consult to understand a 30k view of your products, services, goals, value chain, defining the starting line.

“Our team members were able to smash our goals quicker than we did before”

Annabelle Porter,
Customer Service Officer

“Our team members were able to smash our goals quicker than we did before”

Annabelle Porter,
Customer Service Officer
Book your consult